Twitter Is Already Winning The Social TV War, But It Will Soon Do More

Twitter is reaching out to TV producers and showrunners to find out ways that it can further integrate with the TV experience. That could mean Twitter-based voting, in the case of some competitive reality shows. It could also mean introducing interactive elements in scripted shows that viewers could use to unlock new content or web experiences.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Oca_one4pRs/

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